Product, product policy of the company (trade marketing) – a market-oriented development of the goods assortment, their properties (quality), packaging, brand image, etc.
Price, pricing policy (price Marketing) – a market-oriented development level and behavior of prices, pricing methods of sales promotion.
Place, time and place of sale, merchandising (sales marketing, distribution) – the optimal choice of distribution channels and resellers, storage and transportation of goods.
Promotion, sales promotion (Marketing Communications) – the system informs of potential customers, creating a positive opinion about the product and company by various methods of sales promotion (advertising, service, etc.).
People, buyers and sellers of goods (relationship marketing) – the development of human resources policy (recruitment and training, focused on customers and the company), the formation of potential customers.